Consumer

Every brand seeks engagement; it’s now the Holy Grail of the communications industry. At Weber Shandwick Ireland we believe in engagement that leads to consumer action – the ultimate objective.

Weber Shandwick’s Irish consumer practice brings together the power of influence, the power of content, the power of real-time analytics and the power of global intellectual capital. What differentiates us? Strong competency in campaign activation. Iconic brands as clients. Deep sector and audience expertise. Delivering measureable results.

From national and regional PR programmes to multi-market co-ordination, our team of experts meticulously uncover the most relevant transactional insights and transforms them into Incites, creating rich content and bringing brands to life across every media and digital channel and touch point to reach consumers.

We’re continuously looking for what’s next. With our fingers on the global pulse, our work is always new, our stories always fresh. Our consumer offering in Ireland fuses global scale with the agility of idea-centric teams. No matter the channel − social, digital or traditional media −  we strive to be as inventive in the medium as we are in the message.

Our integrated campaigns deliver big business impact in sectors such as consumer technology, health, lifestyle, fashion, travel and entertainment and many others, through a full range of services including:

  • New product launches
  • Media relations
  • Brand revitalisation and repositioning
  • Digital and social engagement
  • Consumer education campaigns
  • Celebrity and influencer seeding
  • Event and stunt planning
  • Branded entertainment
  • Sponsorship amplification
  • Brand partnerships.

 

Our consumer practice brings together the power of influence, the power of content and the power of global intellectual capital.